What's the Secret to Healthy Skin? by Anne Kreamer

If you're anything like me, you've been worrying about your skin for a long time - from the pimples of puberty to the wrinkles, dryness, and droops of age, we obsess about it. It is our biggest organ, and it's right there for everyone to see. Dr. Nina G. Jablonski, the chair of the anthropology department at Pennsylvania State University, is a scientist who studies skin not from the dermatologist's perspective, but from the evolutionist's - how we went from ape fur to human skin. And she thinks skin is our most underappreciated organ.

When Jablonski was asked about her own skin in a New York Times interview, she said, "I like it. It is my unwritten biography. My skin reminds me that I'm a 53-year-old woman who has smiled and furrowed her brow and, on occasion, worked in the desert sun too long.

"I enjoy watching my skin change because it's one of the few parts of my body that I can watch. We can't view our livers or heart, but this we can."

In her book, "Absolute Beauty," Pratima Raichur, writes that we can live without sight, sound, taste, or smell, and even with only one lung or kidney, but we would die in about five hours without our skin. "A section of skin the size of a quarter contains three million cells, a hundred or more sweat glands, and a yard of blood vessels. Its nerves, blood vessels, and glands carry vital information and nutrients to every other organ, and help to regulate critical bodily functions, including water and temperature control, absorption, secretion, and excretions.

"With more than six hundred forty thousand sensory receptors overall, the skin is in constant communication with the brain, even when we sleep. New research shows that it also plays a key role in the body's immune response...Is it any wonder, then, that the stimulation of this largest of the sensory organs has far-reaching effects on our health and well-being?"

I must say I hadn't quite realized how important it was to keep my skin not only looking good, but healthy. So what is the best way to take good care of our skin?

I find the skin care section of the drugstore aisle overwhelming and confusing these days. I honestly cannot figure out what regimen is best for my skin. Each company promises something different, and I find in my confusion that I mix and match products and probably use too many altogether. According to Raichur, a New York skin care expert trained in the south Asian Ayurvedic tradition (Ayurveda is a science of longevity and immunity whose first aim is to maintain balance and overall well-being), good skin care doesn't mean spending vast sums on the most recent cosmetic fad.

Rather, she suggests that a twice daily gentle cleansing with a few natural ingredients like almond flour, and moisturizing with an essential oil, are all that is required for healthy and supple skin.   This appeals to me. I'm going to learn more about the Ayurvedic approach to healthfulness and I think I'm going to try Raichur's more basic approach to skin care. If it works, I'll let you know.

What I Learned From Giving Up Yoga by Anne Kreamer

My husband and I stumbled into a yoga class in the early 80s, way before it grew into the $6 billion industry it is today. Our instructor held a bi-weekly class for five or 10 of us in the living room of her apartment. She was hands-on and taught us a carefully curated course — a form of Hatha yoga called Iyengar, plus pranayama (the breathing discipline at the heart of yoga) and meditation. The class was transformative for me.

I’d always been athletic, so the physical aspects of yoga were not daunting. It was the mind-emptying, tuning-in parts that felt kind of scary. Although a child of the ‘60s and ‘70s, I was also a child of a keep-your-nose-to-the-grindstone-don’t-make-waves-do-what’s-expected-of-you kind of Catholic upbringing that made me skitter away from any sort of reflection on my emotional state. Self-reflection was aggressively not part of my family catechism.

It was through yoga in my 20s that I believe I found the courage to flex the muscles – mental, emotional, philosophical – necessary for self-reflection. My yoga practice delivered on its promise — the integration of mind and body — in spades. The quiet focus during the hours of class helped me through the birth of kids, the building (and perpetual renovation) of a marriage, the death of parents and the vagaries of multiple career zigs and zags. But unfortunately along the way things happened that tempered my love affair: My teacher moved out of town, I got old(er) and yoga got popular.

Losing my beloved first teacher was rough. I was never really able adequately to find a teacher who could replicate her intimate, careful, almost parental instruction. The subsequent classes I attended — and there were myriad ones in different studios over the years — were too loosely supervised, too rigidly doctrinaire, or too competitive to suit my needs. And as more and more people started practicing yoga and as the rooms became filled to capacity, it became impossible for a teacher to notice whether or not I was holding a pose correctly, let alone whether it was appropriate for my aging body.

When the Body Starts Saying 'No'

Yet despite not finding a perfect fit, I kept practicing, because I knew how good even a mediocre class made me feel. Until the day, in my mid-40s, when I glanced in the mirror after a particularly rigorous class in which we’d done lots of handstands and headstands, and discovered that multiple blood vessels in my eyes had burst.

I was horrified. And worried. Google was little help — on community boards and yoga discussion sites, the consensus was that broken blood vessels were no big deal, and that the same kind of thing could happen to a person who sneezed too hard. My physician, on the other hand — having recently diagnosed me with high blood pressure — had no trouble connecting the dots. He was concerned that the upside-down poses increased the flow of blood to my head, which in turn increased pressure on the blood vessels in my eyes, which, when coupled with my increasingly inflexible vascular system and the blood-thinning properties of the diuretic that he'd prescribed as my first course of treatment, put me at too great a risk for blood vessels to rupture. He told me to stop doing inversions.

As it turns out, my post-yoga symptoms are not unique. A recent piece in The New York Times Magazine by William Broad, author of the new book, The Science of Yogaquoted the medical editor of Yoga Journal, Timothy McCall, as saying that the headstand is “too dangerous for general yoga classes." He further elaborated, “the inversion could produce other injuries, including degenerative arthritis of the cervical spine and retinal tears (a result of the increased eye pressure caused by the pose).” As a layperson, I have no idea if the injuries McCall was citing could be caused by inexperience, a lack of proper supervision by an instructor, or a lack of knowledge by most instructors and students about our individual diverse health issues and potential drug interactions that make each of us vulnerable, possibly in different was, to injur while holding various yoga postures. But what I do know is that in my 20 years of practice, prior to developing high blood pressure, I had not experienced broken blood vessels in my eves.

The Brain Rebels

So it should have been easy for me to modify what I was doing, right? For those of you who practice yoga, I’m sure you’re imagining how simple it would have been for me to lie flat on my back with my legs up the wall while everyone else was doing handstands. But peer pressure is a powerful force. As pitiful as it sounds — shouldn’t someone who had practiced yoga for decades be more enlightened? I wasn’t happy being the only person in my large classes who opted for what I considered the sissy pose. Obviously, I have issues with seeming physically weak, but I had loved the feeling of strength I felt when I did my handstands, and it was galling for me to not be able to participate. It felt like an epic fail.

I simply wasn’t emotionally ready to admit that my body was changing. That I was aging. And almost always being the oldest person in my classes, I felt even more vulnerable, exposed, and angry. I wanted to shout out, letting my fellow students know that I’d been doing free-standing handstands before they were born. But instead, I quit yoga.

Maybe I copped out. There’s every reason to believe that I would have benefited from learning to manage my ego in the group classes, and grown emotionally by coming to terms with the limits of my increasingly creaky body. But closing that door opened new ones for me. I’ve continued to explore Eastern mind and body disciplines — learning tai chi and qi gong, and, this past year, working with a teacher trained by Jon Kabat-Zinn, the founder of the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Medical School, to develop a sustained (finally!) daily meditation practice. I have learned to listen to my body and to be okay with its limitations, and I’ve found new ways to generate physical well-being without risking blood vessels rupturing.

Here are some tips for exploring mind-body awareness:

  • Listen to your body. If it hurts, stop. Try not to feel embarrassed by it – we’ve all been there. Sit with the awareness.
  • Experiment to find what works for you. If yoga feels too vigorous, speak up and share your concerns with your instructor and, together, devise a practice tailored to your needs. Or explore other disciplines, like some of the less demanding forms of tai chi or qi gong.
  • Learn to let go. Clinging rigidly to “what you’ve always done” isn’t healthy. The cliché is true: It’s not the destination, it’s the journey.
  • Embrace change. We are different at different times of our lives and what was perfect at 20 might not be perfect at 50.

How One CEO Grows Her Business with Feeling by Anne Kreamer

What do you think causes millions of people to miss work and school in developing economies? Illness? Lack of childcare? Minimal professional training? Insufficient infrastructure? While all of those certainly play a role, I'm guessing that what Elizabeth Scharpf stumbled across as a critical factor in absenteeism wasn't on your radar. While interning in Mozambique in 2005 for the one-person (!) private-sector development division of the World Bank — studying how small and medium-sized businesses can play a role in developing economies — Scharpf, now a 34 year-old graduate of Harvard's graduate schools of business and government, happened to overhear a local colleague complaining that her employees often missed work because they were menstruating.

Elizabeth Scharpf

Elizabeth Scharpf

Seriously?

Perplexed and intrigued, Scharpf thought this might represent a business opportunity, and decided to dig deeper.

A study fielded by the Council on Foreign Relations, "Addressing the Special Needs of Girls," underscores why missing school matters in a big, long-term way. The research found that each extra year of secondary education increases a woman's potential earnings by 25% on average. In South Asia and sub-Saharan Africa, another long-term study found that "more equal education between men and women could have led to nearly 1 percent higher annual per capita GDP growth" in each country. Beyond the humiliating difficulties for millions of impoverished individual women trying to improve themselves and support their families, this is a global issue with significant consequences for the economies of developing countries.

Scharpf was passionately determined to find a solution, tackling the problem the way she always does — by talking with people. "And when you talk to people," she says, "you discover what's missing. It's that simple." Those conversations revealed that it was the economy, stupid. A study found that 18% of school age girls in Rwanda, for instance, miss school because menstrual pads are too expensive. In countries like Mozambique and Rwanda, where the per capita GDP is under $1,000, the average annual cost of $33 (12 months x 5 days x 5 pad/day x .11/pad) for the cheapest imported sanitary pad can often be simply unaffordable. Because the "unmentionable" subject of menstruation is taboo, the market failure — supplying cheaper pads — had never received the attention it deserved.

Scharpf found that absorbent wood pulp was the biggest raw material manufacturing expense for pads, and wondered if cheaper indigenous materials could be used for local production, and if also coupled with a more efficient distribution network, there might be a real business opportunity given the huge underserved populations.

Successful Social Entrepreneurship Combines Mind and Heart

Scharpf did all the traditional MBA number-crunching and analyses, but recognized that tapping into emotion — the incredulity, outrage and fellow-feeling aroused in industrialized countries by the discovery that 21st century working women are routinely reduced to sometimes using ineffective rags, or even bark or mud in rural areas, for feminine hygiene — would be essential if a fledging enterprise were to succeed. "I have empathy with these women," she told me, "because I don't think where you are born should be the biggest indicator of your potential for health, wealth and happiness. I want to change that dynamic."

Rwanda was a good place for Scharpf to launch her first initiative because local female entrepreneurs had already established their integral role to the economic renewal of the country in the years since the genocidal 1994 civil war. In 2009, with $60,000 in seed money from the not-for-profit VC organization Echoing Green, and with the Harvard Business School's first social entrepreneur fellowship, Scharpf founded Sustainable Health Enterprises (SHE).

Instead of simply raising charity cash to import finished pads, Scharpf and her organization are inventing a whole new system of community-based education, business training, manufacture and distribution from locally-sourced banana fiber — that is, solving this serious problem and creating a sustainable regional business. SHE has created a franchise model — providing business skill training, technical expertise, and co-investment — to partner with women in Rwanda and other developing-country communities to distribute and ultimately manufacture and launch their own SHE LaunchPads franchises. As product is sold, some of the initial working capital that SHE puts up is paid back, with the entrepreneurs eventually owning their local franchises. In turn, SHE reinvests its profits in new geographies or other disruptive enterprises.

Emotion Creates a Common Language

Scharpf says her challenge in dealing with scientists, academics, businesspeople, community activists and policy wonks "is always, 'How do I speak in the same language to each of these different constituencies each with their unique language and objectives?'"

Scharpf and the SHE team, for example, first identified in banana-plants a local agro-waste fiber, and after experimenting, concluded that it had the potential to be an absorbent, cheap, safe material. They then approached MIT to partner on enhancing the process to make it more absorbent. She didn't initiate the conversations by tugging on the professors' heartstrings, highlighting SHE's efforts to improve girl's and women's lives, but rather by challenging the scientists to help her solve a complicated new chemical engineering problem. But she realizes that it was the practical need to pioneer new materials technology under strict cost constraints in tandem with improving lives that really accelerated the innovation process. "I've found," says Scharpf, "that the common language is the one of emotion."

Emotion Attracts Good People

Scharpf told me she recently ran an ad for SHE's first job opening in New York. "If you read the job description," she said, "beside the intro and stuff about the need to financially analyze the potential to grow a business in x y and z ways, it was very dry stuff, but when we added the emotional elements around that factual description — that we are trying to basically change the paradigm of how international development is done, that we're trying to work with communities to help improve lives, that we want to be disruptors — all those good things — well, the response was overwhelming."

Scharpf has experienced firsthand that what inspires people — a mission to improve lives — is also good for business. This elusive component is something that behavioral economists are beginning to document. As Gretchen Spreitzer and Christine Porath reported in a recent issue of HBR, for organizations to prosper today, their employees need to feel as if they are "engaged in creating the future — the company's and their own." Research is also demonstrating that basing performance purely on beating the competition or making money can actually decrease employees' intrinsic motivations to pursue a goal. In her book Rapt: Attention and the Focused Life, Winifred Gallagher cited a study in which "college students who were paid to do a puzzle were significantly less motivated than those who worked for free."

Emotion Inspires Ongoing Development and Builds Community

Scharpf intends for Rwanda to be just a phase-one proving ground. "We're looking at Costa Rica and India to explore how we can technologically and operationally increase distribution either through new natural fiber based lines and/or by distributing other sorts of products via our network." She was recently contacted by entrepreneurs from Zambia and Zimbabwe who were interested in starting SHE franchises. While doing a typical needs assessment, the first question Scharpf asks is "who is the person and what is driving them" — and then she explores the local raw materials and local business conditions. Scharpf ardently believes that SHE's performance is influenced not only by the through-put of their machines and the efficiency of their distribution network, but by their ability to align people's interests and passions with their roles.

Managing Emotion Effectively Keeps Business On Track

Scharpf says being attuned to the emotional aspect of work keeps her sensitive to issues that otherwise might not be immediately obvious — allowing her to pre-emptively deal with challenges before they grow disruptive. "The biggest challenges I have on a daily basis are with regard to human emotions," she says. "They should have a psychology class at the business school because I am finding I am most effective when I understand what drives people to do what they do, whether it's what they are passionate about, or what makes them feel insecure, or what makes them feel good about themselves, or what makes them have confidence, or what they can be proud of — keeping in mind all of those things."

The bottom line is that empathy without rigorous, rational analysis solves no important problems — but rationality without empathy simply misses plenty of important and soluble problems. To be a responsible human and to be a successful entrepreneur requires both, working in tandem.

Advice for an Empty Nest by Anne Kreamer

Dear Anne,

I’m in my late 50s and my youngest kid is going off to college. I love my husband but I’m having a hard time conceptualizing what this empty nest is going to feel like. I love my work and I don’t want to work more, but I feel like I need something that’s going to fire me up and I don’t think a boyfriend is what I’m looking for……

Thanks,

Barbara

Dear Barbara:

You’re a hoot! And I know just what you’re feeling. I had very similar anxiety when my youngest went to college four years ago – what would I do with all of that empty mental and physical capacity? I don’t know if this will be helpful to you, but I realized that I needed to try and change my routine, to break the mind set of thinking about the afternoon-getting-home-from-school rhythm or the time-to-get-the-homework done schedule. I decided to tap back into a love of mine from earlier days – drawing and painting. I, too, have a job I love that occupies my days (and many of my nights), but I wanted to explore a creative aspect of my personality that had lain fallow while I was working organizational jobs and raising kids. I found an evening oil-painting class that met on a weekly basis -- and it was perfect. The other artists in the class were women roughly my age. While I’d lost some of the fluency of the work I’d done in high school and college, I still had a deep connection with the process of painting. The mixing of the colors, the smell, the process. It was meditative and immersive. And the class definitely helped me get out of my head. But most wonderfully, by reconnecting to an essential part of myself I had long undernourished, I began to feel fulfilled in a fresh new way. I don’t know if you have something similar – a love of gardening, cooking, dance, bicycling, rowing, whatever -- but if you do, dive in. Take a class. You’ll re-energize yourself and along the way connect with new people in fun ways. Please let me know how it goes.

Good luck, Anne

Please send your questions to askanne@annekreamer.com.

When Should I Speak Up? by Anne Kreamer

Dear Anne,

As a recent college graduate in my first job I wonder how I can know how much to assert my opinions or take a back seat? How much is too much opinion, and how much is too little?

Thanks!
Beth

Hi, Beth:

That’s a great question. It’s always tough to know when to assert yourself, but particularly when you’re new to working in general and to a particular workplace. Some of the answer comes from the size of your organization and the nature of its culture. If you’re working in a small entrepreneurial environment it should be easier to speak up because of a looser structure. In general, I’d suggest that you listen more than you speak during the first few months, and when you are venturing into an area where you lack confidence or specific experience that you couch your query or contribution in language along the lines of, “Have we thought about x, y or z” which turns your thought into a suggestion rather than a statement. You can also be charmingly self-deprecating by saying something like “This may be a stupid question, but…” I cannot tell you the number of times throughout my career where I’ve asked that kind of question and sensed an immediate sigh of relief throughout the room because others were also confused and too intimidated to ask. In my experience, people (bosses and peers) love to demonstrate mastery and knowledge and rarely mind explaining things to genuinely curious employees – it can be a sign of someone who’s committed to the company and a desire to become a more full-fledged participant.

If you’re a junior person in a big, structured company, in a large meeting and unsure of your expertise or value, rather than interrupting the course of conversation, I’d encourage you to follow up in a one-on-one after the meeting with whomever you think can help you understand the dynamic of what was going on, or whom you think might most welcome your fresh contribution.

But don't over-worry that it might be outside the scope of your job to speak out: if you think your idea will help improve how your company functions, be assured that bosses want their employees to contribute to the organization's success.

Finally, it may be that someone else in the organization would be better heard on a particular subject. If you think that’s the case, have a conversation about whatever is on your mind with that person and get the benefit of their thinking. If they are in agreement, ask if they’d be willing to put forth your proposal.

Good luck! Anne

Please send your questions to askanne@annekreamer.com.

Workers, Take Off Your Headphones by Anne Kreamer

Technology, for a free-lancer like me, creates a powerful and not entirely mad illusion that we work in a peopled environment of rich diversity and experience. As I sit to write each morning, I draw upon the vast network of people (many in active chat windows) with whom I've worked in the trenches over the course of a 35-year career, while also having the benefit of opinions and insight by expert strangers a click away. I sometimes even wear earplugs that allow me to immerse more deeply into my subject matter, creating a bubble that blunts distractions and sharpens my focus. For me, it's the best of both worlds. Alone, and yet truly interacting with people, even if they are across town or in a different country.

 

But what about younger people just entering a traditional office environment? The necessary and artful tango between inner-directed and outward-focused, first chronicled in David Reisman's landmark 1950 book The Lonely Crowd, has been problematically transformed by technology. There's a new lonely crowd in the workplace.

My informal survey of a dozen people I know under the age of 35, working in a range of desk jobs, all in the U.S. — law firms, big entertainment companies, small start-ups, publishing houses — revealed that whatever the design of their office spaces, most younger people in our increasingly post-telephonic office world wear headphones about half of the time they're working. And all but one of those I interviewed said that they had at least one G-chat or Skype window open throughout the day, every day — some of them checking in with as many as five non-work friends or family members every hour. And the majority of these young workers said that they felt far more connected moment to moment with people outside their workplaces than with any co-workers — the nearby colleagues, including bosses, with whom they communicate primarily through e-mails or chat programs.

This is very much a new world with myriad legal and security issues for both employer and employees, which are beyond the scope of this post. My focus, rather, is on the profound impact these new 21st century forms of divided attentions and isolation have on the psychology of individuals and company cultures, how they make people more than ever all alone among a group of nominal comrades.

Missing out on opportunities to contribute and advance

One person with whom I spoke told me that "wearing headphones actually makes me feel anxious a lot of the time, because I'm always worried that someone might ask me a question or say something to me and I'll miss it." This person is right to be concerned. Over the course of my earlier professional incarnations I worked in mission-driven organizations with more or less open office plans — Sesame Street, SPY magazine, Nickelodeon — where much of our successes were driven by the invisible but powerful sense of shared purpose generated by the news and information that was simply overheard. If I'd had headphones on, exclusively aware of the work in front of me, I would have missed out on important details, let alone the collective high that was experienced when a good piece of news rippled through. The more I participated in the ambient, informal life of the office, the more committed I became to the work of the company. A company spirit formed and evolved, and I shared in it unconsciously and consciously.

These days, by contrast, as one young interviewee put it, "usually whoever is talking to me will make sure they get my attention if I didn't seem to hear the first time. I've never missed something urgent, usually just part of a conversation that was going on in the office." Precisely. It's just that kind of loss of daily osmotic information exchange and collaborative bonding that ought to concern 21st century employees and employers. It's about information exchange, resource exchange, idea generation and on and on. If an employee is glued to her desk with headphones on, immersed in music and G-chatting with her best buddy, she is missing the opportunity to create relationships with people on the job who might be launching a project for which she'd be perfect, or who's kicking around the idea to launch a new firm that needs precisely her talents. It's a huge and real loss in terms of career development.

Companies also lose some of the opportunity to have employees contribute new ideas that might be percolating within the larger culture but under the radar of the organization. Because actionable cultural knowledge is now so diffuse, to remain competitive companies need all employees to bring fresh thinking into the workplace. Imagine an employee who happened, say, to be the roommate of someone launching a startup in 2010, and missed out on overhearing a colleague ask if "anyone knows anything about this new app that colorizes photographs so they look old-fashioned" — extreme, yes, but even short of missing out on an early partnership with Instagram, every company must be configured to into tap a workforce's collective informal knowledge base as much as possible.

Eroding employee loyalty

The image of legions of headphone-wearing employees sitting silently at their workstations, oblivious to the flesh-and-blood community around them but actively engaged with a virtual world, seems like a dystopian future envisioned in movies like Minority Report. But that future is here. A Wall Street Journal piece on the "officeless office" had a sidebar with six new rules for office etiquette which included #1, no sneaking up; #5, limit chit-chat; and #6 use headphones. That may increase a certain kind of productivity, but at what cost?

Management professors Sigal Barsade at Wharton and Hakan Ozcelik at Cal State Sacramento are among the pioneers in studying how employee isolation correlates with organizational outcomes. In a recent study, they found "because they feel more estranged and less connected to coworkers, lonelier employees will be more likely to experience a lack of belongingness at work, thus decreasing their affective commitment to their organizations." Something to think about before you decide to limit social chit-chat or put those headphones back on.

A drain on innovation

Isaac Kohane, co-director of the Center for Biomedical Informatics at Harvard Medical School, has studied if and how scientists benefit from close physical adjacencies at work.

Even though scientific research obviously has been enhanced by internet connectedness (the web, after all, began 23 years ago as a vehicle for scientific collaboration), Kohane and his researchers found "striking evidence for the role of physical proximity as a predictor of the impact of collaborations." As Kyungjoon Lee, a research assistant on the study put it, "science is all about communicating your ideas so others can build on them." It seems obvious to me that not just science but most professional pursuits significantly benefit from this kind of perpetual accidental physical-world collaboration. But as my interviews revealed, when we put on our headphones and fire up our messenger client of choice, we effectively make ourselves remote telecommuters even when we are physically present.

Is there an upside?

Headphones can operate as a visual "do not disturb, I'm working" signal for employees who, in open-plan offices, need solitude in order to execute their work. As one interviewee told me, her headphones "put me in a 'get stuff done' frame of mind" and others reported that headphones made them "more focused" and that work was "more fun." Being able to achieve that sense of solitude when necessary is clearly important.

Organizational psychologists such as K. Anders Ericsson at Florida State and Adrian Furnham at University College London have studied the phenomenon. "If you have talented and motivated people," Furnham says, "they should be encouraged to work alone when creativity or efficiency is the highest priority."

And instant messaging at work can have its uses. As my editor at HBR says, "I instant-message with colleagues who sit next to me. It seems the best way to brainstorm headlines." IM can also cut down on the number of time-consuming emails sent and received, and help employees who are actually physically remote communicate more easily with people in the office.

But organizations need to develop protocols that avoid making isolation the universal default office norm, and that encourage face-to-face interaction. Some personal-bubbledom is necessary. But too much creates a lonely crowd.

How can you find the right balance? Accept the reality of our electronically networked workplaces and private digital media consumption. The new workforce, raised on perpetual multi-screen multi-tasking, would not be able to function well in a closed, 20th-century-style environment. Rather than creating unenforceable rules, employees and organizations should be helped to understand what's being lost in the process of mindless, unplanned mass capitulation to the machines. Create working environments that encourage physical interaction; have small lunches that cut across hierarchical levels; include people who tend to shy away from group activities to participate in the softball team or fantasy football or Oscar pools. And keep managing by walking around, even though text-messaging and email seem to make real-world encounters unnecessary. As Rachel Silverman and Robin Sidel reported in their piece on the officeless office, GlaxoSmithKline, which has saved $10 million in annual real estate costs by shifting 1,200 employees at one New Jersey site to unassigned seating, found that decision-making among their staff had risen by 25% primarily because e-mail exchanges had been replaced by good old-fashioned face-to-face conversations — conversations that never would've happened had all their employees been wearing headphones.

Technology Catching Up to Needs of Seniors by Anne Kreamer

Older people are stereotypically depicted as technophobes or out of it when it comes to the cutting edge and the new. But a recent article in ID magazine suggests that we 21st century elderly may have as much or more to gain as anyone from the high tech near future. Juanita Dugdale writes that "the next decades may prove to be the first time in history when it will be really interesting, if not downright cool, to grow old, especially for technophiles. Since 2000, the global race to develop high-tech solutions for problems challenging the elderly has accelerated, particularly where critical shortages of caregivers already exist, as in Asia."

She describes several products already on the market in Japan. "Paro is a robotic baby seal claimed by its inventor to soothe anxious nursing-home patients as effectively as traditional pet therapy...Ri-Man is an interactive robot resembling a giant soft toy that's able to lift an incapacitated patient, sense smells, follow sounds, and track faces."

In the U.S., hospitals are using Tug, a robotic indoor tracking system, and RP-7, a robot that "links off-site specialists with staff doctors at 21 Michigan hospitals around the clock." Carnegie Mellon is developing a robot called the Hug that the elderly could hold, like a plush toy, and receive gentle sounds and vibrations.

MIT has created an in-house group, AgeLab, that has "developed a spectrum of products and services intended to help seniors perform specific tasks better, such as continuing to drive safely, managing prescriptions, or make shopping decisions."

I do imagine all of us are thinking about how we can manage to age by being as slight a burden on our families as possible. I'd rather hug a person or a puppy than a robot any day of the week, but if that robot will also help me deal with the infirmities that I hope I live long enough to come my way, then I'll welcome any Jetsonian Rosie or Astro into my house with open arms. And while they take care of business, I can walk the real dog.

 

How Should I Grow My Business? by Anne Kreamer

Dear Anne,

Five years ago I started a social media company with three people, now I have a team of five full-time employees and several free-lancers, but I’ve just gotten two new substantial clients and am worried that I’m not staffed to manage the bigger business but I don’t want to layer in fixed costs if the business growth proves to be short-term. I have a business partner who is worried that we don’t have the surplus capital to invest in full-time staff. Do I scramble each time I get new business or should I staff up now and hope for the best? What is the best way to grow responsibly?

Sincerely,
Brooke

Dear Brooke:

As you’ve discovered, growth is not smoothly linear. You’re living the adrenaline high at the moment, having closed two new significant pieces of business and -- prudently, properly -- dread the gut-wrenching sense of failure that might come should the growth not continue. There is no one-stop-shop simple solution for your situation, but there are a variety of strategies you can use to help manage some of the emotional turmoil you’re experiencing and that may come into play with your more risk-averse partner.

First, I’d suggest that you create a matrixed grid, maybe color-coded, where along the top horizontal bar you organize all of your clients with the most critical or profitable clients coded red with each successive client coded a clear color according to the criteria that you and your partner establish.

The next line of the grid will outline beneath each of the clients the specific project. Make this line as detailed as you can – e.g. copywriting required, meetings, presentations, etc., beginning with the project start date and key the action steps to specific dates required to meet your deliverables schedule. And I’d make sure you allow time for client revisions and last-minute shifts in strategy -- people don’t necessarily have the time or resources to plan assignments carefully at the outset, so revisions along the way are givens.

Along the vertical left-hand axis compile a list of your employees with their responsibilities for each client assignment ticked off in the accompanying grid. After completing the color-coded grid – priority projects overlayed with staffing and time requirements -- you should be able to tell at a glance if you are correctly staffed for the work you have.

This exercise should also allow you to determine the skill sets required for your particular staffing needs. Is it copywriting? Scheduling? Client management? Accounting? Based on that assessment you can then decide if you can free-lance the work needed or if a full-time new position is essential.

As a final thought, I’d recommend that you develop a relationship with one of the co-working venues that are cropping up all over the country. One of the places in your city should be a home for people with the skills you need. Then when you need high-caliber free-lance help, you’ve got a ready pool of people to help you.

Good luck,
Anne

Please send your questions to askanne@annekreamer.com.

My Anniversary Pearls by Anne Kreamer

My husband, Kurt, and I met on a blind date on November 4, 1977. He was 23; I was 21. It was a madcap evening: After a classical concert at Carnegie Hall, we dined at a restaurant we considered swanky at the time, played Pong at a video arcade, and ended up dancing into the morning at a disco, amid a dry-ice haze. It still stands as the datiest date of our lives. We married four years later, in May 1981, but every year, we’ve chosen to celebrate our relationship on the anniversary of that wonderful first night together.

Each year, Kurt has been a thoughtful, careful gift giver. But on our 30th blind-date commemoration, in 2007, he outdid himself. On the public radio show that he hosts, he broadcast a love song for me that he had commissioned from a balladeer-for-hire. The lyrics, referring to our respective hometowns—“If I’d jumped into the Missouri River in Omaha when I was 17 and had it carry me down to Kansas City, I bet you would have rescued me…”—moved me to tears. Later came yet another, more private present.

On the card affixed to a wrapped box were three cryptic numbers: 10,957; 30; and 1. Thirty, I understood; the others, I wasn’t so sure about. When I opened the box, it became clear. He had given me one beautiful spherical crystal vase, filled with 10,957 miniature seed pearls, representing the number of days in our years together, and 30 full-size pearls indicating those years.

I was moved, and surprised, too. Pearls are traditionally associated with the 30th wedding anniversary. And tradition has never featured prominently in our lives as a couple: I kept my maiden name when we got married; I didn’t want an engagement ring; I refused to wear a standard wedding veil.

But soon I gained a deeper understanding of the gesture. Pearls are hard to harvest, and it can take years for the layers of nacre to form over a grain of sand, transforming it into a plump, iridescently lustrous pearl. The metaphor for a long marriage is obvious—from nothing, slowly but surely, despite and maybe because of the grit and grime a couple endures together, comes something lovely.

Today, when I glance at the vase nestled near my desk, as it dynamically reflects the changing light of the day, I smile, thinking of Kurt’s romantic, indulgent folly. Of how many hours it must have taken Kurt to count those 10,957 miniscule pearls. And I marvel once again at how poetically they embody the giddy night that we came together, and the life that we’ve shared ever since.